Isla Aura
We provided full art direction for the creation of Isla Aura’s product catalogue, overseeing the project from concept development to final image delivery. Our role was to define a strong visual identity that enhances the brand’s products while ensuring consistency, elegance, and commercial impact.
Objective :
- Define the artistic vision and overall aesthetic of the product catalogue.
- Highlight Isla Aura’s products through a refined and cohesive visual language.
- Ensure a smooth and structured photoshoot process from preparation to execution.
Solution :
- Conducted in-depth creative research to define the moodboard, atmosphere, and visual direction of the catalogue.
- Managed the sourcing of the studio, models, and decorative elements to align with the brand’s identity.
- Selected and coordinated the photographer to ensure visual coherence and technical excellence.
- Supervised the photoshoot on site, including shot planning, look sequencing, lighting direction, poses, and adjustments to best showcase the products.
- Oversaw the photo retouching process to guarantee high-quality, polished visuals ready for commercial and digital use.
This comprehensive art direction approach ensured that Isla Aura’s product catalogue reflects a strong brand identity while delivering impactful and elevated visuals.
